ASA Microfinance Bank (Pakistan) Limited, formerly ASA Pakistan Ltd., is a wholly owned subsidiary of ASA International, incorporated under the Microfinance Institution Ordinance, 2001.

The Pakistan Microfinance sector has demonstrated a robust growth over the last decade; however, it has still a long way to lead. The sector was initially dominated by the government-sponsored rural support programs and NGOs. The landscape has changed significantly over the past few years and now includes some microfinance institutions, amongst which ASA Microfinance Bank (Pakistan) Ltd. Despite the growing number of microfinance institutions, there is still a huge gap between the demand and supply in the Pakistani microfinance Market.

ASA Microfinance Bank (Pakistan) Limited, formerly ASA Pakistan Ltd., is a for-profit microfinance institution, providing small, socially responsible loans for income-generating purposes to low-income, predominantly female entrepreneurs. The Company provides these loans using the ASA Model of microfinance.

To serve poor and low income population with microfinance banking as a market leader while embedding honesty of purpose, transparency, dynamism and innovative approach in its operations.

To reduce poverty and enable female empowerment.

To provide poverty focused microfinance banking services for the poor and low income families and serve its customers with secure and quality financial products including loan and deposit on an easy term.


  1. To maintain integrity which includes being honest, trustworthy, consistent and open as well as always acting in accordance with the highest ethical standard
  2. To show respect to others, actively listen, respond appropriately to what they want to say, work effectively with diverse people and be willing to learn from others; and.
  3. To remain accountable in responsibilities and committed to ensure quality services and find solutions through self-initiatives.